Influence, as the power to have an effect on others is at the heart of the human condition. The internet and social media now give all of us the opportunity to expand that influence on a global scale. Why do some people achieve massive online influence and others don't? What would you do if you had that power?

Franc Carreras spent his career developing massive online audiences for artists like Whitney Houston, Maroon 5 or Leona Lewis in America, for brands like Revlon, Pepsi or Colgate in Europe and for himself on Twitter and Instagram. In this talk he will reveal the single most overlooked element of successful and scalable online influence.